The Categories

The Categories

The following is the list of categories for the UK Digital Experience Awards 2017. There are categories for every shape and size of organisation and almost every aspect of DX. If your needs are not met by the sector categories, we feel certain that they will be met by the discipline specific categories, or indeed the people people categories.

For each sector or discipline specific category entered, you have the opportunity to enter a people peoplecategory for the reduced price of £139.00 plus VAT.

Our aim is to promote the application of CX techniques and to help your business, so if there is anything we can do to help, please let us know. If you need help deciding on which category to enter, download the document below, or get in touch via email.

The categories are divided into 3 sections:

  • Sector specific – you would be judged against companies from similar sectors
  • Discipline specific – you would be judged against companies who have carried out similar initiatives
  • People People – you would be judged against either individuals and/ or teams

There are no limits on the number of categories an organisation, team or individual can enter.

Categories - Making a Choice Download PDF

Automotive

Car dealerships, car hire, repair, roadside assistance, car services, car leasing and rental.

B2C Services

B2C Online and high street retailers.

Financial Services

Any type of banking or investment services, including credit card companies and investment funds. Also, any type of insurance provision including home, life, business, car.

Hospitality, Leisure, Food and Drinks

Hotels, public houses, holidays, ski centres, cinemas, gyms, ticketing and any other providers of related services including air travel, trains and ferries, etc.

Not for Profit & Charity

Any government, charity or public service that is non-profit making.

Best Online User Experience B2B

A website that provides a seamless customer experience together through innovative design and technical advancements.

Best Online User Experience B2C

A website that provides a seamless customer experience together through innovative design and technical advancements.

Business Transformation

Best use of digital technology/innovation to transform a business e.g. rebranding, websites and apps, VOC systems, bespoke systems etc.

Cloud Service

Remote storage of data services, for public or commercial use e.g. software as a Service (SaaS), invoicing/payment services.

Customer Loyalty/ CRM and Personalisation

The use of digital experience to drive customer loyalty e.g. reward programmes, discount initiatives, loyalty cards. The use of digital technology and data to create individualised digital customer experience. Using CRM to enhance customer experience and drive business growth.

Digital DX Innovation

The use of new digital innovations and experiences to meet the shift in your customers behaviour across all digital mediums e.g. community run/public news apps, snap chat vouchers.

Mobile Strategy

The use of mobile applications as primary method of delivering a digital customer experience and improving customer engagement.

Omni-Channel Experience

The uses of seamless and blended customer experience across all channels. Through the alignment of online, offline, physical and digital experiences e.g. mixing new technology with traditional CX.

Use of SEO

Optimising online presence/search.

Digital Agency

That delivers the best digital experience or improvement in digital experience or helps others do this.

Digital Professionals

Someone who has identified and responded to an opportunity that has resulted in significant impact on the business and digital customer experience.

Digital Team

A team that has identified and responded to an opportunity that has resulted in significant impact on the business and digital customer experience.

Enter now

If you have any questions about entering the Awards,
please contact our Awards team who will be
delighted to assist you. Please call Andrew Shaw on
020 7193 3797 or email: andrew.shaw@awardsinternational.eu

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