Apple on Instagram - 20,000 followers in 40 minutes.
Apple just launched an official Instagram account dedicated to iPhone photography, and it's looking for iPhone photographers to feature.
The description of the Apple account reads, "Welcome to @apple. Tag #ShotOniPhone to take part," indicating that Apple is searching for photos on Instagram to post on its account. Instagram users around the world have been already been posting photos using the hashtag.
iTunes, Apple Music, iBooks, Planet of the Apps, Carpool Karaoke, and Beats headphones already have Instagram accounts. The new Instagram account appears to source images from iPhone photographers around the world.
The account's first posts all bear the hashtag #ShotOniPhone, which is also the tagline of a prominent iPhone marketing campaign.
The account's following is growing rapidly. It had 70,000 followers in the morning, and 5 hours later, it had 188,000.
Today? 381,000 followers. Incredible growth!
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