DXA Judging: First-Hand Insight into this Pivotal Role

DXA Judging: First-Hand Insight into this Pivotal Role

Being one of our independent awards judges is a key part of the awards process, and vital in ensuring that our awards remain fair and transparent. As one of our esteemed judges many times over, and most recently at last year’s UK Digital Experience Awards, we caught up with Hannah Louise Cox to gain an exclusive insight into the judging experience.

Hannah is Executive Search Consultant at Douglas Jackson and as a senior consultant within the business, she has been involved with many successful projects within the digital and multi-channel customer experience arena. Hannah is currently helping organisations to shape their customer strategies by placing key individuals within these business areas and is proud to have worked with prestigious UK and global brands as well as national and international blue-chip corporations.

We are delighted to catch up with Hannah to find out what attracted her to becoming a judge, what advice she has for this year’s entrants, and how judging awards benefits her business.

Firstly, can you tell us a bit about your role as Executive Search Consultant at Douglas Jackson and what your company does?

Douglas Jackson are specialist recruiters in the customer space, therefore, we recruit for Directors, managerial and skilled roles into service-based organisations. I specialise in the more senior end, recruiting roles from C-Level down to senior Heads of department. Some of my recent placements have included: Customer Services Director for an instantly recognisable Customer Experience brand in the online financial services space and Executive Director of Contact Centres for a global bank.

You have judged with us many times before, what initially inspired you to become a judge and what do you enjoy the most about the experience?

I really enjoy monitoring industry trends and organisations progress in particular areas – especially where I have placed individuals into crucial roles responsible for the transformation across customer, Customer Experience and digital. Being a judge gives first-hand insight into businesses strategies and achievements. I enjoy many aspects of being a judge, from assessing the written entries, to assessing the presentations on the day, networking with the judges on the finals day, to being at the Awards and enjoying the successes with all of the finalists.

Having watched the finalist’s presentations at last year’s UK Digital Experienc Awards finals, did any initiatives/companies stand out in particular? Did the company you thought would do well win?

This is potentially a difficult question to answer because written entries come to life when translated into the live presentations, and so who I believe have strongly written entries, may not always perform well on the day. That being said, I can usually tell who will win or at least come runner-up after the daytime presentations. IESO Digital Health won the Innovation Category last year, making mental health treatment available online for those who self-refer. They were impressive, with a strong application and presentation.

Having now witnessed quite a few finalist’s presentations over the years, what advice would you give to future finalists when creating their presentation and presenting it to the judging panel?

Choose somebody who is engaging and who will deliver your presentation effectively, without sending the audience to sleep! Don’t overwhelm the judges with too much information, and keep it fun, and to the point.

As a previous judge, what advice and encouragement would you also give to anyone thinking about becoming a judge and those new judges joining us next year?

The judging process is easy, well explained, and the employees at Awards International really cannot do enough to help. You get plenty of time to go through the written entries, from the comfort of your own office or home, and help is at hand if you need it. On the day, there is a Chair of judges who will be an experienced judge, who will steer you in the right direction and ensure that the panel of judges remains on the right track. You may even get an opportunity to present an award! It is a great way to raise the profile of your name, or your companies name, in our marketplace, and the awards dinner is always entertaining.

Every finalist received a judge’s feedback report after the UK Digital Experience Awards finals. In the years you have been judging, have you noticed any common areas that companies should be improving upon?

This one is easy because every year I have judged, I would really give the same advice to entrants, or some of them – quite simply, just provide the information that is asked if you, keeping it concise, and relevant. It is always good to provide evidence in the form of statistics so that the judges know that it is not just your opinion, but actual business fact, that makes your entry worthy of recognition.

Hannah LuiseHannah-Louise Cox is Executive Recruitment Consultant at Douglas Jackson specialising in recruiting executive level and senior management appointments across Customer Contact, Digital and Customer Experience.



Could you be our next DXA judge?

Judging gives you first-hand insight into the innovative ways organisations are embracing digital applications and using them to enhance customer experience. It also offers a fantastic opportunity to grow your network and share your business knowledge with others. Interested? Click here to visit the judge information page and apply to judge at the UK Digital Experience Awards 2018.