<

KEY DATES

Metaverse: The Future of Digital?


The International Digital Experience Awards is the perfect place to share stories of innovation. This year finalists will be pitching their initiatives across 20 categories to expert judging panels, showing them how they’ve taken the digital world by storm.

 

In Best Use of VR/AR, finalists will share their fascinating achievements in the fields of virtual and augmented reality. And this is just the beginning! We expect VR and AR initiatives to play a much more significant role in the Awards in years to come.

 

There’s some extraordinary technology in development right now, which has vast applications for the entire digital space. People are calling it The Metaverse.

What is it?

In short, The Metaverse is a virtual world where users can share their experiences and interact in real time within simulated scenarios.

 

At first glance, this looks like an extra-immersive video game – and of course, video game developers are at the forefront of developing this new technology. But its applications stretch far beyond entertainment – there are substantial enterprise applications too.

What’s Currently Happening?

Epic Games, which make the smash-hit Fortnite, have already begun integrating virtual concerts into their Battle Royale game, where performances by artists like Travis Scott have been a considerable success. Like any in-person concert, there are huge commercial opportunities through sponsorship and advertising – but unlike a live show, this digital venue doesn’t have the same limited capacity. As this technology evolves and becomes even more immersive, the appeal of events like this will only grow.

 

And the technology is improving. Microsoft is currently working on an exciting new Metaverse application, Microsoft Mesh. This meeting platform uses mixed-reality technology to “Holoport” users to a virtual 3D environment. That’s right, folks: holograms!

 

In theory, this application will allow people on a digital call to be in the same “room” as each other and collaborate on 3D models that everyone there can see. People will also read bodylanguage and facial expressions far better than on a 2D MS Teams call. It looks like an infinitely more immersive simulation of in-person interaction!

 

Microsoft is marketing this technology primarily to designers, engineers, and architects, to whom 3D models matter a great deal. But it’s clear that this platform also has enormous general appeal: in a world with Zoom fatigue, but where remote working is set to remain widespread, technology like this could prove a huge hit – once it becomes affordable enough for the general business user.

When Can We Expect This?

Though it sounds like a science-fiction movie, we can expect the first iterations of this technology to emerge within the next few years. After that, businesses will scramble to take advantage of the new opportunities it presents.

 

Whether it’s improving the customer experience, enhancing collaboration amongst team members or delivering sleek virtual pitches, the business potential for the Metaverse is enormous.

 

That’s why it’s so important to stay updated on the latest digital trends. By attending the Awards, you can hear cutting edge ideas from the world’s top digital companies – and get the inspiration to apply these in your organisation!

 

Plus, of course, you’ll have the chance to win!

 

You have until May 26 to enter the International Digital Experience Awards and share your story of success – enter now!

Back