There are 11 categories to choose from this year, rewarding a wide range of digital best practice. There are categories for every type of organisation: large or small, public or private, B2C or B2B, as well as individual and team awards. There’s no limit to the number of categories you can enter, so take a look and see which ones are best for you!
Data analytics is essential to business success. This award rewards organisations that are smart with the collection and analysis of data, using their findings to improve results.
Discipline Specific Category
Apps are no longer an optional extra; they’re a business necessity, with many companies now entirely mobile native. If your app has improved the customer experience, this is the award for you.
This category is for organisations embracing the ever-changing digital landscape by using emerging technology to improve their customer experience. Entries could include technologies such as augmented and virtual reality, and artificial intelligence like machine learning. If your company is exploring a new feature, technology or platform that is benefiting customers then this is the category for you. Virgin Experience Days won ‘Best Use of AR/VR’ last time.
This is for organisations that have successfully integrated digital technology into the running of their business, and have seen improved commercial performance as a result.
This is for innovation and achievements in the field of search engine optimisation. If your tactics here have improved your digital and commercial performance, this award is for you.
This award recognises organisations who have delivered extraordinary digital results for their clients.
This award recognises websites with outstanding user experiences, allowing customers to engage with your organisation in the most intuitive manner possible.
This is for a digital marketing professional that has helped attract new customers, strengthen relationships with existing ones and improve their brand’s reputation.
This award is for partnerships within or between organisations that have led to outstanding digital experiences.