The Categories

There are 13 categories to choose from this year. Some recognise achievements in particular sectors, like banking and telecoms, and others are specific to certain applications, such as best user experience and best use of social media. There are categories for every type of organisation: large or small, public or private, B2C or B2B, as well as individual and team awards. There’s no limit to the number of categories you can enter, so take a look and see which ones are best for you!

Discipline Specific Category

Apps are no longer an optional extra; they’re a business necessity, with many companies now entirely mobile native. If your app has improved the customer experience, this is the award for you.

Digital Category

This award recognises websites with outstanding user experiences, allowing customers to engage with your organisation in the most intuitive manner possible.

Digital Category

This is for organisations that have successfully integrated digital technology into the running of their business, and have seen improved commercial performance as a result.

Digital Category

This is for organisations that have prepared thorough, engaging and well-planned digital marketing campaigns that increase awareness and loyalty, generate leads, and improve commercial performance.

Digital Category

For organisations creating immersive and intuitive online experiences that facilitate a superior customer experience.

Digital Category

This is for innovation and achievements in the field of search engine optimisation. If your tactics here have improved your digital and commercial performance, this award is for you.

Digital Category

Data analytics is essential to business success. This award rewards organisations that are smart with the collection and analysis of data, using their findings to improve results.

Digital Category

This award recognises organisations who have delivered extraordinary digital results for their clients.

Any entries for these categories should relate to a particular initiative and will be scored based on the person’s / team’s approach to the initiative. This is included in the questions on the entry form for these categories.

People Category

This is for a digital marketing professional that has helped attract new customers, strengthen relationships with existing ones and improve their brand’s reputation.

People Category

This award is for partnerships within or between organisations that have led to outstanding digital experiences.

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